March 1, 2024

Understanding your customers to turn clicks into conversions

How Renude's technology allows you to get a deep understanding of your customers to personalise your marketing strategy

In today's crowded digital landscape, it's easy for brands to get lost among countless competitors. To rise above the noise, it's crucial to focus on quality over quantity, especially at the top of your marketing funnel. This is where Renude comes in, transforming random clicks into strong buying signals through our advanced AI skincare-matching and diagnostic system, ultimately leading to more confident conversions.

Streamline Your Customer Acquisition

Traditional marketing strategies often result in attracting a high volume of leads with low engagement and conversion rates. Many of these leads come from generic discount hunters who sign up for a 10% off code but never engage meaningfully with your brand–we then wonder why email retargeting can seem woefully inefficient. By integrating Renude into your customer acquisition strategy, you can channel clicks into an AI-powered system that matches customers with skincare products tailored to their specific needs.

Generate Stronger Buying Signals

Renude’s AI system is designed to understand individual skincare requirements through detailed assessments. By guiding potential customers through this personalised journey, you gather invaluable data on their preferences and needs. This data translates into much stronger buying signals compared to traditional methods.

With Renude, you're not just collecting email addresses; you're gaining insights into what each customer genuinely wants, which helps in creating a more targeted and effective marketing strategy.

Enhanced Confidence in Lower Funnel Activities

Armed with precise customer data from Renude’s AI, you can confidently invest in lower-funnel activities. Using tools like Klaviyo, you can remarket to engaged clients who have shown a clear interest in specific products. This targeted approach ensures that your marketing efforts are focused on high-potential customers rather than wasting resources on low-quality leads from Google or Meta.

The Impact of Personalisation

Renude’s AI is built on data collected from years of professional skin assessments and routine selections, involving a team of dermatologists, aestheticians, formulation chemists, and data scientists. Here’s how this can benefit your brand:

  • +150% higher average first AOV
  • 2X more units in basket, +40% higher average unit price
  • 94% customers see visible improvements in their skin

Stand Out from the Crowd

In a market saturated with copycat brands and overwhelming choices, Renude helps your brand become a trusted go-to for customers. By offering personalised skincare solutions, you enhance customer satisfaction and loyalty, setting your brand apart from competitors.

Join the Revolution

Renude is already trusted by over 100,000 consumers. By leveraging this AI technology, you can create personalised experiences that drive additional sales revenue and reduce wastage. If you’re interested in transforming your customer acquisition and marketing strategy, get in touch with us today.